Juice Cleanse App
For General Assembly's student project, we created an app to support Whole Foods customers during their juice cleanse. Our concept was a cleanse tracker for users to follow their progress and earn an additional 5% discount for each day completed.
Our Goal : Creating an app that encourages users to complete their juice cleanse
My Role: UX Writer
The Team: 3 UX designers and myself
Timeline: 3 weeks
We interviewed users who had tried juice cleanses to discover their priorities and pain points.
This showed us to focus on:
Playing up the investment
I researched Whole Food's written content to find the familiar voice that users would feel at home with. The voice was flexed at different journey points to make sure the tonality matched the moment.
We used our research to create two user personas: Erica is an experienced juice cleanser, while Mika is new to cleansing. We then developed two flows to show how they each might use the app.. The primary user flow is explored further below.
The notification here is for a big moment- the final juice to track. The language mirrors users' excitement to finish the cleanse.
This screen appears every time users open the app, and playfully reminds users they are already invested in the cleanse.
The text's playfulness is dialed back so users can find the info they need, and get where they need to go.
The user is about to finish the cleanse, so the instructional text directs the user in a clear and encouraging way.
Cleanse Completion / Coupon
Users just achieved a hard-earned goal, so the language here is tailored to delight them..
The headline text remains upbeat throughout, and then toned down for the coupon details.
Give It A Try
Grab a cup of juice and try out our tracker :)